Our SEO Content Writing Services
Table of Contents
What is SEO Content Writing
Creating content with an eye towards search engine optimization involves a number of steps, such as researching keywords, comparing against competitors, planning and producing content, and fine-tuning it for the best search engine results.
The ultimate goal of this process is to rank highly in search engines for specific keywords. However, it’s crucial to remember that the content must be written for real people, not just search engines. If you focus too much on optimizing for search engines, the content can come across as stiff and impersonal. It’s important to strike a balance between search engine optimization and writing in a way that appeals to your target audience.
The SEO Content Creation Process
The process for producing high-quality SEO content is a crucial factor for a successful content writing service. Each writer may have their own approach, but the key to success is to have a consistent and continually improving process. The following outlines our process:
Keyword Research – Keywords play a central role in determining the relevance of content to search engines. We conduct extensive research to determine the best keywords to target.
Content Template Creation – We create a content template as a framework for creating content that ranks well for specific keywords. This includes an audit of search engine results pages and the use of intuition and creativity.
Search Engine Results Page Audit – We research the search engine results pages for each keyword to understand the competition and ensure that we provide better, more helpful content.
Writing – The content is written by a qualified SEO content writer who understands the importance of fulfilling the intentions of each keyword. The writing style is tailored to match the target audience and industry.
Feedback and Editing – The content is reviewed and approved by our clients, and any necessary revisions are made based on feedback.
Revisions – Feedback is reviewed, and revisions are made or additional evidence and explanation are provided as necessary.
What is Included in the SEO Content Writing Services?
Keyword research – Determining the most relevant keywords for the content being produced.
Search engine results page audits – Examining the search engine results pages for each keyword to understand the competition.
Competitive analysis – Analyzing the competition to determine how to create better content.
Content gap analysis – Identifying gaps in current content offerings to create unique and valuable content.
Content benchmarking – Measuring the success of content against industry standards and competitors.
User research – Understanding the target audience and their needs to create content that resonates.
Writing – Creating high-quality, engaging, and informative content.
Revisions – Reviewing and updating content to ensure it remains relevant and effective.
How to Leverage Keywords in SEO Content
To create content that meets the needs of users, it’s important to understand their motivations and context. This involves developing a deep understanding of the keywords being targeted and the people who are searching for them. By asking questions about who the users are, what industry they work in, and what their search intentions may be (e.g. looking for information or ready to make a transaction), you can gain valuable insights into their needs and what kind of content will best serve them. It’s also important to consider the user’s journey, both before and after their search, to gain a complete picture of their context and how your content can fit into their larger decision-making process. This is what’s known as “search empathy” – putting yourself in the shoes of the searcher to understand their needs and provide them with the best possible experience.
Organizing your keywords into lists can help you prioritize and target specific topics for your SEO content. This allows you to make the most of your keywords and get the best results for your SEO efforts. Once you have a list of keywords, you can group them into related topics and subtopics to create a clear and organized content strategy. This will help you create pages and posts that are optimized for the right keywords and provide value to your target audience. To further refine your strategy, consider what your company specializes in and what questions your potential customers are asking. This information can help you identify the most relevant and high-value topics to target with your content, putting you in the best position to achieve success with your SEO efforts.
A good SEO content writing service should focus on the needs of the searcher when creating content. This includes researching keywords and organizing them into lists to make them more actionable and get better results. It’s important to consider the field of expertise of the company and the questions asked by potential customers to find the SEO content sweet spot.
Short-tail keywords may have more volume, but they can be harder to rank for. A strategy could be to start with long-tail content on a specific topic and continue creating it until the topic is covered well. Then, a hub page can be created to rank for all the content within that topic.
It’s also important to understand the need states of the searcher when creating content. Google identifies searcher need states as “Surprise Me,” “Help Me,” “Reassure Me,” “Educate Me,” “Impress Me,” and “Thrill Me.” Understanding the intention behind the searcher’s search query can help the content better fulfill their needs.
What SEO Content Includes
SEO Content should be designed to provide the user with the most relevant and trustworthy information available. A great SEO Content must possess the following qualities:
Organized – It should be structured in a way that is easy to understand.
Easy Navigation – The content should be easy to find and navigate.
Readability – The content should be presented in a manner that is easy to read.
Resourceful – The content should link to related resources and topics to provide a comprehensive experience.
Non-Intrusive – The content should not be obtrusive or distracting.
Non-Promotional – The content should not be overly promotional, and sometimes not promotional at all.
SEO & Content Marketing
Quality content is essential for a successful SEO strategy, and without it, opportunities for growth will be missed. A strong content marketing approach combined with effective SEO techniques creates an outstanding user experience on your website.
Using the Search Engine Results Page
Use the search engine results page as a standard for evaluating your content and as a source of inspiration for optimization. For instance, let’s consider the keyword and topic “what to name my dog” as an example of how to gather content ideas.
Types of SEO Content
The creation of SEO content demands a diverse range of strategies, as each type demands a specialized approach.
Service pages should address the frequently asked questions regarding the specific service. They should provide comprehensive answers to any inquiries that a potential customer might have. A successful service page should be aligned with the searcher’s search intention and exhibit signs of reliability.
Blogs are often created for those in the early stage of recognition. The reader is likely to be aware of a problem or the need for a solution. Writing SEO content for blogs is different from writing for other types of pages, as it is often more educational and less focused on direct transactions.
Getting Started With Our SEO Content Writing Services
We should talk about what your business could benefit from. From there, we can give you an idea of what what project scope and pricing may look like.
What Does This Service Cost?
The cost of SEO content writing services can vary depending on various factors such as the experience of the writer, the number and length of articles, the complexity of the topics, and the quality of the content. Prices for SEO content writing can range anywhere from $100 to $5,000 or more per article.
At WebWorthy, we offer SEO content writing services included in our pricing plans. We want to simplify the process for you so you can save time and effort while benefitting from the fruits of our labor.
If you’d like to learn more, get in touch.