Our GBP Process
Google Business Profiles (GBP) are crucial for your local business.
GBPs allow your business to appear in local search results and Google Maps. If you’re a home services or commercial services company, the vast majority of potential customers search with “local intent,” meaning they are specifically looking for companies near them that can solve their needs. By optimizing your GBP, the increased visibility can lead to more website traffic, phone calls, and ultimately more customers. When people search for local businesses or services, they are more likely to visit or contact a business that is highly visible and easily accessible on Google Maps. The local search algorithm is sensitive and is made up of a handful of variables. An optimized GMB profile can give a local business a competitive edge and put them in front of their target audience. Properly setting up and optimizing a GBP profile includes accurate and consistent business information, high-quality photos, positive customer reviews, and regular updates.
On the other hand, an unoptimized GBP profile can result in missed opportunities and a lower return on investment. Local businesses that do not take advantage of GBP optimization may appear lower in search results, have limited information available to potential customers, and may miss out on opportunities to engage with their target audience.
Benefitting from GBP requires extensive research, strategic implementation and a proven process. Here is a look into how we generally approach GBP for our clients:
General Outline of GBP Process
- Claim and verify your business on Google Business Profile
- Research competitors
- Choose the right categories strategically
- Complete profile with accurate and consistent NAHP
- Add high-quality, geo-tagged photos (10+)
- Properly link to necessary website pages with localized content
- Look for opportunities to expand listings
- Regularly update business information
- Gather, monitor, and respond to reviews
- Regularly engage with customers through GBP posts and Q&A
- Regularly track and analyze your Google Business insights to improve your local SEO efforts
The devil lies in the detail here in the sense that the strategy in listing your GBP will be informed by competition, business model and the market.
Claim and verify your business on Google Business Profile
- Is my business information accurate and up-to-date?
- Have I claimed and verified my Google Business Profile?
- Is my profile complete, including a profile picture, cover photo, and business hours?
- Who are my main competitors in my local area?
- What keywords are they ranking for?
- What is their presence like on Google Business Profile and other local directories?
Choose the right categories strategically
- What are the most relevant categories for my business?
- Are my categories specific and accurate?
- Are there any additional categories I should consider adding?
Complete profile with accurate and consistent NAHP
- Is my business name, address, and phone number (NAHP) consistent across all local listings and websites?
- Have I included any additional information that could be relevant for my customers (e.g. payment methods, parking options)?
Add high-quality, geo-tagged photos (10+)
- Are my photos high-quality and accurately reflect my business?
- Have I added at least 10 photos to my Google Business Profile?
- Have I geo-tagged my photos to show their location on Google Maps?
Properly link to necessary website pages with localized content
- Have I linked my Google Business Profile to my website?
- Is the content on my website localized to target customers in my local area?
- Are there any specific pages on my website that should be linked to in my Google Business Profile (e.g. menu, services)?
Look for opportunities to expand listings
- Have I claimed and verified my business on all relevant local directories (e.g. Bing Places, Yelp)?
- Are there any local directories or listings that I should add my business to?
- Do I have any opportunities to add my business to niche-specific directories relevant to my industry?
Regularly update business information
- Have I updated my Google Business Profile with any changes to my business information (e.g. address, hours, phone number)?
- Are all my local listings and directories up-to-date with my current business information?
- Have I reviewed and updated my business information on a regular basis?
Gather, monitor, and respond to reviews
- How am I monitoring my reviews on Google and other local directories?
- Have I responded to all negative or positive reviews?
- Are there any opportunities to reach out to customers and ask for reviews?
- Do I ask every customer for a review?
Regularly engage with customers through GBP posts and Q&A
- Have I made use of the Google Business Profile posts feature to share updates or promotions with customers?
- Am I regularly responding to customer questions through the Q&A feature?
- Are there any opportunities to engage with customers through my Google Business Profile?
Regularly track and analyze your Google Business insights to improve your local SEO efforts
- How am I tracking my performance on Google Business Profile?
- Have I analyzed my Google Business insights to identify any areas for improvement?
- Are there any trends or insights from my Google Business data that can inform my local SEO efforts?
Google Business Profile seems straightforward and simple; however, it serves as the main touchpoint for many local businesses, so it is integral to get it right and monitor progress over time. If you have questions or would like to see how we can help you, get in touch with us.