Local SEO for your Small Business
7 Ways to Generate More Leads for Your SMB
Search Engine Optimization (SEO) is a set of methods used to increase the visibility of your website on search engines like Google. This allows potential customers to find your website more easily, ahead of your competitors. Every website we build on WordPress includes basic on-site SEO, but to truly stand out, you need a comprehensive and ongoing SEO strategy. Google is constantly changing their search algorithms, so your SEO strategy needs to be dynamic. Google is incredibly smart, so there is no quick fix, or cheating the system. Our strategy works, especially when you hold up your end of the bargain – reviews.
It takes time for the engine to work, but after a few months you will start to see a difference. If your company is lacking in this area, it could be a fantastic return on your investment, and take your business to the next level.
What does it cost? It really depends. But we focus primarily on small businesses, who don’t need a costly SEO package from agencies quoting $1,500+ a month. We want you to take advantage of the opportunities in SEO to grow your business, so we have very affordable pricing. Depending on what you need, at WebWorthy our monthly rates range from $500-$900, on average. It’s very important to get right, so we spend hours weekly monitoring and strategizing on your behalf, so you can focus on your business and reap the benefits. Check out this guide here from Foxrr that will give you an idea of what to expect.
What’s my return on investment? It really depends where you’re starting from. It is common that the ROI on an investment like pays for itself many times over. Luckily, we are not expensive like most other agencies, so the risk is low, and the upside is high. If you know anything about investing, that is the golden rule – what’s the risk to return profile? Here it is very, very good. It’s an investment in your own business that can really pay off big time. And, it’s a business expense, so you get that tax deduction too.
Here are some of the main factors that go into Local SEO:
- Keyword Research
- Local SEO
- On-page SEO
- Off-page SEO
- Reviews
- Monitoring Your Progress
- Website Quality
Keyword Research
A thorough analysis of relevant keywords for your industry.
Oftentimes people do not always search for your product or service using the terms you expect. Conducting research is essential. We implement the specific keywords that people are searching for, as well as the feasibility of ranking for those keywords. We focus on keywords that have a balance of search volume and competition, to ensure that you don’t waste time on irrelevant keywords or set unattainable targets. No sense in competing against a company on keywords that have a 10 million dollar SEO marketing budget.
Local SEO
Effective tactics to increase visibility for local searches.
Maximize your local visibility with effective Local SEO strategies. This should be your bread and butter, as the majority of all local searches result in a visit to a place of business within 24 hours, so it’s crucial to ensure that your Google and Bing Maps listings are properly claimed and optimized. We do this for every client. Our services also extend to enhancing your search engine presence for those searching for your services in nearby locations.
On-page SEO
The building block. Don’t build your house on a shaky foundation, right?
As we construct your website from the ground up, we strategically integrate your target keywords to ensure that search engines like Google and Bing clearly understand the focus of your business. Additionally, we submit your website to these search engines to increase the chances of it being indexed and discovered by potential customers. This is a very important step.
Off-page SEO
We optimize your website’s content and structure for search engines.
Improve your search engine rankings through Off-site SEO. With a significant portion of your rankings determined by how your business is referenced by others, it’s essential to have consistent online citations and links from reputable websites. Our services include submitting your business information to relevant directories and resolving any inconsistent listings that may be hindering your search engine performance
Content
We target the right audience, location, keywords and more by putting out consistent content that will help rank your page.
Quality content that includes relevant keywords is crucial for increasing local SEO. It helps search engines understand what your business is about and where it is located. Building authority through informative and useful content can also improve local SEO. This can be achieved by increasing trust and credibility with both search engines and potential customers. Additionally, attracting backlinks to your website through valuable and shareable content can demonstrate to search engines that other websites consider your business to be a valuable and credible resource, also boosting your local SEO.
Reviews
A robust review management system to enhance your online reputation.
Enhance your online reputation with effective review management and generation. About 90% of people trust online reviews just as much as personal recommendations. The review equation involves review count, score, recency, diversity, validity, keywords in review text, and review responses. This is an absolutely crucial part of the online conversation about your business, and we have solutions to automate this process for you. Our strategies aim to increase the number of positive reviews on relevant platforms, and we even provide a centralized dashboard to manage all your reviews.
Monitor Your Progress
A comprehensive tracking system to measure your progress.
Regularly monitoring and refining your SEO strategy is key to achieving success. We keep a close eye on your progress through your personalized client dashboard, which has integrations with Google Analytics, Google My Business, citation tracking, keyword ranking, reviews, and much more.
Website Quality
The building block. Don’t build your house on a shaky foundation, right?
SEO has gained greater significance in recent times as Google continues to evolve and become more nuanced in their search functions. Search engines such as Google prioritize secure and fast-loading websites, which is beneficial to both your visitors and your search engine rankings. In addition, page and domain authority play a strong role. Our hosting solutions ensure secure, speedy website loading times and efficient indexing by search engines. You shouldn’t have to worry about this, so don’t.
Support
We want you to succeed; that is our main priority. Transparency and trust are company values, so we will give you the honest scoop. If you are not a fit for our services, we will be straightforward with you, and point you in the right direction instead.
Contact us here if you need help, or have questions. Call us, text us, email us, whatever you want.
Phone: 774-269-0123
Email: info@webworthy.co